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Move Over, Basic Bar. Turmeric Soap is the Sudsy New Seller

Retinol body wash and turmeric soap are the fastest-growing body cleansing products in the US, per Spate.

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By: Lianna Albrizio

Associate Editor

Beautiful girl washing her body shower gel

When it comes to personal cleansing routines, gone are the days of the old white bar-soap and traditional body wash. It’s almost 2025! Beauty savvy consumers want retinol in their body wash and turmeric soap to achieve their best cleanse. The goal, after all, is to preserve youth while cleansing! According to New York City-based trend tracker Spate, these are the fastest-growing body cleansing products in the US. Turmeric Soap Turmeric is taking over the skincare space, particularly in ...

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